"As the first genuine wholesaler that has been operating in Serbia for almost 20 years, METRO wants to be an even stronger support for restaurateurs and independent traders. Through the offer of top-quality and customized solutions, services and rich assortment of quality domestic and international products, we are committed to the success of our customers and we see the opening of our new logistics and distribution centre as a big step on the path of joint growth and development, in the years to come," METRO Serbia CEO Nadir Kadji stated on the occasion of the opening of the new METRO logistics centre.
METRO Cash & Carry Serbia opened new logistics and distribution centre in Dobanovci, on 15.000 m², with four temperature zones, built entirely according to the requirements and international standards of this leading food wholesaler in Serbia. In the new centre the latest technology for cooling systems was applied, without the use of freon, thus significantly reducing the impact on the environment.
PROMO
The new centre is located within the modern VGP park and enables the reception and storage of the company's entire assortment, including fresh and ultra-fresh foods. More than 110 employees work in the centre.
Company METRO Cash & Carry Serbia is part of the METRO Group, headquartered in Germany, which operates in 30 countries around the world and employs 97.000 people.
The official opening of the distribution and logistics centre was also attended by the Ambassador of the Federal Republic of Germany, Anke Konrad, who used the opportunity to highlight the following:
“METRO’s decision to open a new logistics facility here in Dobanovci is a tangible example of the strong and dynamic economic relations between Serbia and Germany. As Serbia’s largest trading partner and one of the biggest foreign investors, we want to see Serbia’s economy succeed. This means going beyond the big cities and investing in rural development and a circular economy, which are two priority areas of our economic cooperation. That is why METRO’s commitment here, e.g. with the partnership support program, is an important testament to Serbia’s potential for investment and sustainable economic growth.”
In Serbia METRO employs 1.100 people, in 9 sales distribution centres in Belgrade, Niš, Novi Sad, Kragujevac, Požarevac, Subotica and Šabac. This wholesaler is also recognizable for its unique "Jutro" franchise trading program, which provides support to independent traders for their long-term and successful businesses. So far 60 "Jutro" stores have been opened in Serbia, and an example of a "Jutro" store was shown at the ceremonial opening of the distribution and logistics centre in Dobanovci.
PROMO
In 2025 METRO marks 20 years of doing business in Serbia, with desire to continue to support business victories of its professional customers in HoReCa sector and small independent traders.
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